Our Journal

Walk into any saree store in India and you will hear the same question again and again:“Madam, what fabric are you looking for?” Not colour. Not design. Fabric. Because the...

If you have ever worn silk for a long function, you know the feeling. What feels great when you step out of the house does not always feel the same...

When people buy a Banarasi dupatta, most decisions happen around colour. In real wear though, colour is rarely the reason a dupatta feels wrong. What usually causes problems is how...

Banarasi sarees: A timeless classic Banarasi sarees are one of the most iconic and beloved types of sarees in India. They are known for their intricate designs, vibrant colors, and...

Uniqueness of the handloom textile industry Handloom textiles are a unique and precious part of India's cultural heritage. They are woven on traditional handlooms by skilled artisans, using natural fibers...

Banarasi sarees are woven on a handloom using silk threads that are dyed in a variety of colors. The weaving process is very labor-intensive and can take several months to...

Banarasi sarees, a traditional Indian garment, have been gaining popularity among fashion designers and the youth in recent years. This is due to their intricate designs, luxurious fabrics, and vibrant...